Virtuoso reveals where luxury Canadian travellers are going in 2023

Virtuoso reveals where luxury Canadian travellers are going in 2023

Virtuoso has determined when, wherever and why luxury-concentrated Canadians will be venturing in 2023. 

In Virtuoso’s 2022 Brand name and Vacation Tendencies Research, executed in collaboration with YouGov, far more than 500 Canadian travellers were surveyed. 

The bulk – 75 for each cent – mentioned leisure and disconnecting as the primary incentive for taking a leisure vacation, adopted by experience, which is just about twice as important for Canadians than for world wide travellers (41 per cent as opposed to 25 for every cent). 

More revelations consist of an affinity for sunny destinations, expedition cruises and a willingness to shell out major and stay for a longer time.

Enjoyment in the sun

Unsurprisingly, Virtuoso’s examine confirmed 61 for every cent of study participants chosen beach front holidays, adopted by city exploration (47 for every cent). 

Go through Extra: Luxury travellers say “oui” to Paris – Virtuoso lists best destinations for 2023

Canadians are equally as possible to travel to Europe as they are to journey inside their possess country, and they showed a choice for the Caribbean or West Indies (36 for every cent compared to 20 for every cent globally) and Mexico (30 per cent as opposed to 16 per cent globally). 

Household travel 

Canadians indicated the most well-liked means to vacation are with a spouse or major other and multi-generational household vacation. 

Travelling with school-age kids is consistently well-liked. Interestingly to note even though heading into March Split, over half of these surveyed believe vacation is vital to the enhancement of little ones below 18.

Shell out significant, remain lengthier

Relative to 2019, travellers approach to commit 12 per cent much more in 2023 and the predicted annual spend for Virtuoso-encouraged travellers in 2023 is even better at $20,000 CAD for every person. 

Paris, France. (Pax Global Media/file photo)

When Virtuoso purchasers took about the exact range of visits in the previous 12 months as other travellers, Virtuoso-recommended travellers took for a longer period outings, expended a lot more nights in accommodations, rentals and cruises, and skewed a lot more toward worldwide outings.

Journey advisors vs. Diy

Canadians favour making use of journey advisors far more than other travellers globally, and 73 for each cent of all those surveyed normally investigation a excursion two to 8 months in progress. 

They are also twice as possible to care about creating a journey encounter that best fits their anticipations more than price tag (66 for every cent Virtuoso-advised travellers compared to 33 for each cent Do it yourself). 

Non-suggested travellers invested $8,400 CAD for every individual on travel in 2022, whilst Virtuoso’s Canadian clientele invested $19,600 CAD for each individual, the business claims. 

Surveyed travellers cite distinctive advantages and values, complimentary benefits and updates, VIP treatment method and scarce access, advisors’ firsthand abilities and a worldwide community of businesses as the top rated factors for booking with a Virtuoso travel advisor.

“Virtuoso has additional than 2,300 journey advisors in Canada located coast-to-coast, and this amount has grown by 13 % due to the fact 2019,” reported Common Supervisor, Virtuoso Canada Úna O’Leary. “Travellers glimpse to advisors to help save them time, present expert steerage and present an additional layer of defense if a little something goes erroneous.”

Top rated locations for 2023

Virtuoso tapped into its data warehouse of more than $63.6 billion (USD) in transactions to identify the leading places of 2023, as decided by Canada-based travellers. 

Here is what locations are trending for 2023: 


  • Mexico- Cancun, Puerto Vallarta, Los Cabos
  • &#13

  • Canada – Toronto, Vancouver, Calgary
  • &#13

  • United States – Orlando, Fort Lauderdale, Las Vegas
  • &#13

  • Dominican Republic – Punta Cana, Puerto Plata        
  • &#13

  • United Kingdom – London
  • &#13

  • Jamaica – Montego Bay
  • &#13

  • Italy – Rome, Venice
  • &#13

  • France – Paris, Great
  • &#13

  • Australia – Sydney
  • &#13

  • Portugal – Lisbon, Faro
  • &#13

Really don’t skip a one vacation story: subscribe to PAX right now!  Simply click here to follow PAX on Fb.