Rich travel offerings on show from across the world at ITB Berlin 2023

Rich travel offerings on show from across the world at ITB Berlin 2023

For extra than 50 many years, ITB has been showcasing the vacation sector, internet hosting community occasions and trade fairs. Each individual March, the entire world of international tourism gathers in Berlin, for the largest travel trade display, ITB Berlin, which this calendar year was hosted by Ga.

Euronews reporter Cyril Fourneris attended ITB Berlin 2023, which ran from 7 to 9 March, to obtain out for Focus what the planet of tourism has in retail outlet for the coming yr, as professionals predict that tourism could access pre-pandemic ranges.

Saudi Arabia

The Middle East has knowledgeable a growth in tourism, with Saudi Arabia investing large amounts of hard cash in the marketplace, to improve tourism infrastructure.

CEO of the Saudi Tourism Authority, Fahd Hamidaddin, advised Euronews that the state is the “largest investor in tourism”, and that the authorities expects tourism to be the “second most significant contributor to our GDP progress by 2030 soon after oil.”

But what is the draw of Saudi Arabia for travelers?

Hamidaddin included: “Saudi has been the household of Arabia and with that it is prosperous with society, archeological web sites, diverse topography, geography… So which is been the world’s greatest retained solution.”


All eyes are on the Asia-Pacific region, ahead of 2025 when Japan will host the Planet Expo in Osaka, the topic of which is ‘Designing Upcoming Society for Our Lives’.

Japan is producing a ‘People’s Dwelling Lab’, a space the place 8 billion individuals from close to the environment will be in a position to watch reveals and go over the planet’s upcoming.

The island nation claims a complete cultural immersion for website visitors, capitalising on its effective prepare network, a eco-friendly variety of journey that is more and more popular amongst holiday getaway-makers who are more mindful of their carbon footprint.

Sayaka Usui, the Frankfurt workplace director at the Japan Nationwide Tourism Organisation, explained to Euronews: “We would like travellers to take a look at further into Japan. To journey for a longer period, to keep extended.”

She extra, that to really encourage travelers to journey even further, there are incentives to invest in teach tickets: “There’s a good deal of passes that travellers can conveniently obtain, and at the time they land in Japan can effortlessly use. And in conditions on accessibility there’s often the people today. And the folks are often welcoming visitors to Japan.”


Almost 12,000 kilometres absent, the Kingdom of Morocco hopes to welcome 26 million foreign visitors in 2030, by drawing on the good variety of its landscape. Only a few hrs on a plane or ferry from Europe, Morocco’s site also can make it an desirable prospect for travellers.

Attending ITB Berlin, the Moroccan Minister of Tourism, Fatim-Zahra Ammor, told Euronews: “The richness [of Morocco] is genuinely reflected in the wide variety of experiences that can be had in a solitary trip. From snow to the seaside, to the waves, to the vibrant souks, to the mountains, you can go to the desert… All of this is doable in a few times.

Traveling to Morocco is a multi-sensory expertise, she claimed: “People who check out Morocco recall two principal things: the gentle and the scents, the smells of spices, bouquets… It is a aspect of desire that can make them want to come again.”

Fantastic Britain

While the warm weather conditions and smell of spices might be missing from the UK’s touristic featuring, the small island is promising large matters to travelers. In the UK’s new tourist campaign, travellers are invited to see items otherwise, checking out sections of the place considerably from London.

The coronation of King Charles in Could, and Eurovision getting hosted in Liverpool, the United kingdom is hoping to attract audio lovers, and those people intrigued in the pomp and ceremony of the Royal Household.

Nick de Bois, the chairman of the British Tourist Authority, informed Euronews that travellers preferences have improved: “They’re on the lookout for encounters, they’re seeking for adventures. We have some of the most impressive coastlines. We have up to date tradition. We see it in Liverpool, in Manchester… We have a music background as very well. And we’re declaring no matter what your cup of tea, we’ve got it for you below!”


Authenticity is a significant promoting point in the recent tourism industry, and ITB 2023 host country, Georgia, encapsulates that.

Georgian Deputy Minister of Economic climate and Sustainable Development, Mariam Kvrivishvili, mentioned: “What actually delivers Georgia on a planet travel map is the security, uniqueness of the journey product or service, accessibility and of study course our men and women. As you know, our main notion at ITB is “Georgia infinite hospitality”.

“In our region, we say that attendees are a present from God. And in our state, we contact vacationers attendees “.


Last but not least, Azerbaijan is also planning for a good year for tourism, opening up new air back links to Europe, and easing visa provision to help thousands and thousands of travellers to get in the sights and enjoy the country’s breath-using landscape.

CEO of the Azerbaijan Tourism Board, Florian Sengstschmid, explained to Euronews: “We are pretty proud of the biodiversity in Azebaijan. A good deal of distinct landscapes, a whole lot of new local climate zones… A ton of new assignments and experiences have been developed more than the previous many years: new resort openings, so the market is really active and vivid “.

The future seems to be vibrant for vacation in 2023, but with modern economic, wellness and political gatherings, tourism boards will be retaining an eye on developments.