KUCHING, 14 March 2023: Sarawak’s best tourism gamers returned to ITB Berlin 2023 last week, internet hosting an inaugural stand-alone pavilion to reinforce Sarawak’s presence in the European sector and situation Sarawak as a primary eco-tourism place in the ASEAN area.
Participation at ITB Berlin would make Sarawak additional obvious in the Europe current market, positioning alone as a exceptional and exotic vacation spot.
In the course of the 3-working day present, Sarawak Tourism Board (STB) and its trade associates managed to clinch 52 new prospects to endorse Sarawak. STB initiatives the qualified prospects will result in 20% expansion in sales from Europe. 3 days of intensive income at the world’s most significant vacation trade clearly show ought to deliver an approximated MYR10.5 million in earnings for the duration of 2023 and outside of.
Site visitors to ITB Berlin tasted Sarawak’s exceptional myriad of tradition, experience, character, foodstuff and festivals, opening new leads and making strong desire in Sarawak. The pavilion also showcased numerous features of Sarawak’s multi-ethnic communities, natural ecosystems, and assorted flora and fauna to assure ongoing ‘Discovery of Sarawak’.
A important agenda for Sarawak at ITB Berlin was the signing of a Memorandum of Knowing (MOU) among the Sarawak Tourism Board (STB) and Tischler Reisen AG as a collaborative hard work to raise Sarawak’s visibility in the direction of turning out to be a preferred desired destination amid the people of Germany and encompassing European marketplaces both of those offline and on the net with the greatest travel companies, involving some 600 agencies in Germany.
Sarawak’s Minister of Tourism, Innovative Market and Performing Arts (MTCP) Dato Sri Abdul Karim Rahman Hamzah reported the Sarawak Pavilion reflected the state’s passion for driving tourism as a single of the vital contributors to securing economic expansion in Sarawak.
The Minister shared: “This year, Sarawak has returned stronger – concentrating on 3 million visitor arrivals. Sarawak’s tourism sector has set up its graphic as a cultural place, and tourism continues to recover from the Covid-19 pandemic. It was an optimistic comeback for Sarawak, with more than 800% advancement in tourism receipts.”
“Events and festivals are critical to developing further. A person such occasion is our internationally renowned Rainforest Globe Audio Pageant (RWMF) which will be held from 23 to 25 June this yr. Recognising that festivals have a massive carbon footprint and that squander produced represents one of the most well known environmental impacts, proactive steps have been taken toward generating and applying a sustainable, eco-helpful festival,” extra the Minister.
A further sizeable spotlight for Sarawak at ITB Berlin was the unveiling of its new desired destination video clip, “Sarawak…Now More Than Ever”, as effectively as movie displays on Sarawak’s adventure products and solutions such as biking, trekking caving things to do and advertising of the Rainforest Globe New music Competition (RWMF) 2023.
As the most important point out in Malaysia with a very low-density inhabitants of 2.9 million folks, Sarawak is incredibly happy of its organic inheritance of pristine rainforests, endemic flora and fauna, and its varied peoples. Situated in Borneo, the third premier island in the planet, the loaded land of Sarawak is host to a kaleidoscope of cultures produced up of 31 ethnic groups, with a loaded and varied ecosystem for adventurers to examine.
As environment travellers grow to be additional mindful of accountable travel, Sarawak has embraced this philosophy, getting bolder actions in the direction of the UN’s 2030 Sustainable Improvement Aims (SDG). STB plays a job in advocating for liable businesses and governments to maximise financial and social added benefits.
Taking environmental issues seriously, Sarawak tourism gamers integrate factors of sustainable squander management, power conservation and environmental training in their excursions to make sure travellers lead to conserving Sarawak’s points of interest for generations to come.
Sarawak tourism players adopt eco-friendly procedures in their tourism items, such as encouraging bicycle rides in rural places or taking pleasure in fowl-observing in Sarawak’s lush rainforests. Tourism players boost homestays, really encourage area food items usage, and highlight community handicrafts and arts in their hard work to maintain the local way of life. Travellers can obtain neighborhood-based tourism in parts this sort of as Nanga Sumpa in Batang Ai, wherever travellers can achieve insights into the life style of the a variety of tribes of Sarawak. These attempts can create an economic system for its inhabitants, specifically those people from reduced-earnings teams.
Sarawak’s renowned Semenggoh Wildlife Centre, 20 km from Kuching Metropolis, is Sarawak’s biggest orangutan rehabilitation centre. At this time, the centre serves as a habitat for the orangutans and a place for guests to discover about this endangered species.
Supporting Sarawak Tourism Board’s (‘STB’) efforts in Berlin have been its essential strategic partners – Genuine Borneo Tours, Borneo Journey, Enterprise Situations Sarawak (Sarawak Conference Bureau), CPH Travel Companies (Sarawak), Greatown Travel, Pleased Trails Borneo Excursions, Hemisphere Hospitality, Paradesa Borneo, Wise Leisure & Travels and Tropical Experience to perform jointly to improve Sarawak’s visibility on the worldwide pedestal.
For additional data about Sarawak, take a look at https://www.sarawaktourism.com/
(Your Stories: Sarawak Tourism Board)